Who we are

1st Group Ltd (ASX:1ST) listed on the Australian Securities Exchange (ASX) on 9th June 2015. Formerly known as 1st Available Ltd.

1st Group is building a trusted digital community and supported platforms where health providers and patients connect 1st.

We improve lives by connecting consumers to a variety of healthcare services and information anytime, anywhere, so they can get well sooner and stay well longer.

The Company completed the acquisition of GObookings, Clinic Connect and DocAppointments in 2015, in 2016 launched a new brand, PetYeti, to support the pet services space and in 2017 rebranded and renamed its original 1stAvailable healthcare portal as MyHealth1st.

By March 2020 the Company has grown to over 11,000 installed sites on its platforms and has now had over 12 million online appointments booked.

Customers who have chosen us 1st include Pharmacies, Private Practices (Doctors, Dentists, Optometrists, Allied Services, Specialists and Natural Therapists), Vets, Corporates and Government agencies (local, state and federal). We are the market leader in Pharmacy and Optometry — over 60% of all Pharmacies and Independent Optometrists have chosen1st, and we are now expanding rapidly in psychology, dental and specialist markets. What we do all “starts with the first online appointment”.

The first point of contact with a consumer/patient. In late 2016, the company launched a range of additional products and services including Self Checkin Kiosks and apps, rich patient educational content that drives advertising, Call Centre app, EasyRecalls and EasyEngage. These additional products and services solve critical business problems for our customers and enables the Company to grow revenue from the existing customer base.

In the 2H of FY2020 during the height of COVID-19, the company also launched its EasyTelehealth solution and soon after its MyHealthPayments solution for Telehealth consults. The MyHealthPayments solution integrates the Medipass payment platform into MyHealth1st.

Board of Directors

Paul Welch


Paul is an Executive Director of J R Richards & Sons and was previously a partner at PricewaterhouseCoopers Australia, Baker McKenzie and Deloitte Australia.

He has extensive commercial experience in the technology sector having advised a broad array of growing and established businesses in Australia and Silicon Valley. Paul continues to advise a number of businesses and entrepreneurs in both a governance and advisory capacity.

Paul is also a practicing solicitor, a Fellow of the Governance Institute of Australia and a Member of the Society of Trust and Estate Planners.

Louise McElvogue

Interim CEO

Louise McElvogue has 20 years of technology, marketing and strategy experience as an executive and advisor in Australia, the US and Europe. Her experience includes building more than 30 digital businesses in the health, technology, government, education and media sectors for listed, private and government entities.  

Healthcare experience includes the board of Healthdirect ( Commonwealth and State Govt-funded digital health agency, which ran the Coronavirus Hotline), including Healthdirect’s Clinical Governance and Advisory Committee. She joined the board of 1st Group in 2020 and is a non-member director of the Australian Physiotherapists Association. She is also on the board of Cluey Learning (ASX) and previously was on the board of WhiteHawk cybersecurity (ASX). 

Louise was an Industry Professor Data and Digital UTS Business School , before transitioning to an Adjunct Professor in March 2021.

Louise’s work in digital strategy in the US, Australia and the UK, includes  McDonald’s, the NHS, British Gas, Fairfax Media, News Corp, ABC, BBC and Channel 4.  Louise started her career in journalism and her work has been published in The Guardian, The Los Angeles Times, The New York Times and The Sunday Times.  

Mike Emmett

Non-Executive Director

Mike is the Group CEO of AUB Group (ASX:AUB) having previously held the role as Group CEO at Cover-More Travel Insurance.  Under Mike’s leadership Cover-More experienced significant growth, expanding operations to 22 countries, and was delisted and sold to Zurich Insurance Group.  Prior to Cover-More, Mike was the Group Executive, Operations at QBE Insurance.

Mike originally hails from South Africa and has also lived and worked in the UK and Australia.  During the course of his career, in addition to his experience in the Insurance Industry,  Mike has developed extensive global experience in digital technology and M&A.  Mike is a Chartered Accountant (South Africa) and previously held senior roles in the professional services and IT industries at EY, Morse, IBM, Accenture and PwC.

More resources

Our ProspectusAudit and Risk Committee Charter
Board charter